Abstract - Hungary Vertical Markets 2016–2020 IT Spending Forecast | Kutatások | IDC Hungary


This IDC study provides a detailed overview of IT spending trends and forecasts for 17 vertical markets (or sectors) and 9 product and service categories in Hungary. The study features overviews of key industry developments, industry challenges, and vertical-specific IT drivers and trends, and includes tables detailing IT spending by vertical market for each product and service type for the 2015–2020 period. The analysis is based on continuous research, the monitoring of users' IT spending and emerging purchasing patterns, and supply- and demand-side research.

"In contrast to the strongly negative impact of public sector spending on the IT market due to the transition period in EU funding, many private companies will increase IT investments in order to meet the requirements of the transforming business environment. The aim of these investments is to digitize business processes and to leverage the business benefits of 3rd Platform-based solutions (IT tools related to cloud, mobility, social media, and big data analytics) to achieve greater operational efficiency and revenue growth." — Research Manager Gabor Balicza, IDC Hungary